We’ve hearing about it for awhile now: synch placements are helping revitalize the business by offering massive exposure (and income) to new artists. TRIPLE POP has had some success in recent years with placements on NBC, MTV, and Fox. It takes work, competition is difficult.
But when you get lucky, the opportunities are wonderful for new music exposure, opening up many doors for new artists. Ten years ago, synch placements barely ever got any notice, few cared.
But with the advent of social media and TV/cable expansion of new shows, the synch industry has exploded in recent years, some musicians are making considerable income solely from this niche.
You can read the article here in ROLLING STONE featuring music supervisor, Chris Mollere.