A Different Kind of Record Label


Recent News

How Hit Songs are Created: Ed Sheeran “Shape of You”

It’s not rocket science. It’s more complicated.” – Steve Mac, producer

The NY Times just published one of the best interactive and researched articles on how hit songs are created.

In this case, Ed Sheeran’s “Shape of You,” which has topped Billboard’s year-end singles chart with 2.8 billion views on YouTube and is also the most-played track ever on Spotify, with more than 1.5 billion streams.

Over the course of its copyright, a hit composition and recording like “Shape of You” will likely generate tens of millions of dollars for the creators involved.

Kacey Musgraves performing “Apologize” live

In honor of Kacey Musgraves, we came across this old video of Kacey singing “Apologize” live back in 2008 at a charity benefit concert.

The single remains her #1 song on Spotify with over 30 million (30,110,000+) streams and counting as of January 10, 2018.

We’ve been hoping she would add the song to her current shows!  Fingers crossed.

More exciting news regarding Kacey and these recordings coming soon.

New Iva Dawn video “If He Loved Me”

The brand new IVA DAWN video and single “If He Loved Me” has been released.

Check it out on iTunes and Spotify.

Starring Iva Dawn and Arne Gjelten. Directed by Gerald Gonzales. Shot by Michael Kang.

From the forthcoming digital EP, True Voodoo, produced by Tom Biller, feat. Parker Law & Lucas Gorham.



Back in 2007, the entire recorded music industry was in turmoil. The digital revolution had arrived. Traditional bricks-and-mortar retailers were fast going out of business. Consumers were now in control.

So, of course, it sounded like a great time to start a new kind of record label.

With only a distribution contract with Apple Computer, Inc. for the new iTunes delivery platform, Triple Pop was started with just $300 dollars in a spare bedroom.