Whitney Mower (Iva Dawn) working on new album in 2014

Whitney guitarWHITNEY MOWER (aka Seed-at-Zero) is busy developing new songs for her second album project under the monikor “Iva Dawn.

The titles of original songs she has already recorded demos for include “The Only One,” “Another Man” and “Laugh Until I Cry.”

In the past few years, Whitney has been busy working on master’s degree and her second album project is going to be in a new direction.

Influenced by new artists such as Beach House, Grizzly Bear, Dirty Beaches and Lana Del Rey, and classic artists such as Roy Orbison and Patsy Cline, Whitney describes it as “arty dream pop/rock sound with a retro vibe.”

More news soon once we choose a producer and get her in the studio – with goal to release by fall 2014.  Whitney was the first musician who recorded for Triple Pop back in 2007.

Seed-at-Zero‘s six-track debut album is available on iTunes from Triple Pop.

Debut album from Seed-at-Zero now available for pre-order on iTunes



Triple Pop is proud to present the debut album from Seed-at-Zero, which is now available for pre-order from iTunesSeed-at-Zero is the alter-ego of Whitney Mower, a 23 year-old Utah-born musician and singer. She’s been writing songs ever since, inspired by artists like Sun Kil Moon, Kate Bush, Jason Molina, and Radiohead.

The self-titled debut album was made with the help of her closest friends in Salt Lake City and Provo, Utah. The songs are dedicated to her mother Kathryn Jordan, an extraordinary dancer and singer, who died in 2009.

Whitney Mower

The six-track album features the original songs “This Thing” which narrates the astronaut’s plight, what you might call a parodic aria of “Rocket Man.” “In a Steam” is a story of love in the apocalypse. “Deianeira” (one of Hercules’s many women) is a song Whitney wrote specifically for her mother, about the ways women are conditioned to spend their lives pining for men, keep their suffering and their minds hidden; Kathryn’s actual voice, found recorded on an old tape, is featured on “Deianeira.”

The digital version on iTunes also features two bonus tracks: “How Your Mouth” (Original Demo) and “It Ain’t Me Babe” (Cover of Bob Dylan).